Program Overview
The Digital Institutional Communication specialization trains professionals capable of managing institutional image and communication strategies across digital platforms.
It supports the digital transformation of public and private organizations through a practice-oriented and content-driven academic approach.
The program combines theoretical foundations, practical workshops, and applied projects, enabling students to develop operational skills aligned with current digital communication standards.
School Programs
Media, culture and society
Continuing education
Master languages with CEIL
Corporate communications
Geopolitics of the media
Digital Institutional Communication (new specialty)
Sports journalism
Broadcast and digital journalism
Science journalism
Career Opportunities
Graduates and participants enhance their skills and knowledge, opening doors to new professional opportunities, promotions, or specialized roles in their field.
The digital communication manager oversees the organization’s online communication strategy. They coordinate digital campaigns, ensure message consistency, and maintain brand visibility across all digital channels. They analyze performance and suggest actions to achieve objectives. They work with marketing, creative, and technical teams to manage digital projects.
The social media manager manages an organization’s presence on social media platforms. They create and post content suited to each platform and engage with online communities. They track trends and analyze metrics to optimize engagement. They serve as the direct link between the brand and its audience on social networks.
The content manager designs, organizes, and oversees the creation of digital content for an organization. They ensure content is consistent, relevant, and aligned with strategic goals. They collaborate with marketing, communication, and design teams to produce text, videos, or visuals. Their role is key in strengthening the brand image and attracting the target audience.
The e-reputation officer monitors the online image of an organization or individual. They analyze reviews, comments, and posts to prevent or manage crises. They propose corrective strategies and advise on digital communication. Their role is crucial to protect reputation and build trust with the public.
Admission Procedure
Admission to this Master’s program is subject to specific academic requirements. Selection is carried out through a competitive entrance exam following a review of the applicant’s academic record.
To be eligible, applicants must:
Hold a Bachelor’s degree in Information and Communication Sciences (or equivalent), obtained in the regular session
Have a smooth academic record with no repetitions
Achieve a minimum overall average of 13/20
Applicants must not have faced disciplinary sanctions and must not already hold a Master’s degree in the same specialization.
Registration is conducted exclusively online, with a complete application file and the selection of only one specialization.
Program Structure
To explore the courses, learning objectives, and schedule, download the full training program.