Program Overview
The Digital Institutional Communication specialization trains professionals capable of managing an organization’s image, communication strategies, and relationships across digital platforms.
This program supports the digital transformation of public and private institutions through a practical, content-driven approach. It focuses on digital strategy, content creation, online reputation management, and community engagement.
School Programs
Media, culture and society
Continuing education
Master languages with CEIL
Corporate communications
Geopolitics of the media
Digital Institutional Communication (new specialty)
Sports journalism
Broadcast and digital journalism
Science journalism
Career Opportunities
Graduates acquire comprehensive digital communication expertise, combining strategy, content creation, and digital platform management. They can work in institutions, companies, or agencies undergoing digital transformation.
The communication officer designs and implements an organization’s communication activities. They write materials, coordinate campaigns, and ensure message consistency. They analyze results and provide recommendations to optimize strategy. They work in public or private institutions and associations.
The institutional community manager manages an organization’s online presence. They engage social media communities, post appropriate content, and interact with audiences. They track trends and measure engagement to enhance visibility. They serve as the direct link between the institution and its digital audience.
The press officer manages media relations and communicates the organization’s information. They prepare press releases, conferences, and media kits. They respond to journalists’ inquiries and promote the institution’s image. Their role is essential in enhancing reputation and media visibility.
The communication project manager oversees and coordinates communication projects from start to finish. They plan activities, manage teams, and ensure budgets and deadlines are met. They analyze results and adjust strategies according to objectives. They can work in agencies, companies, or public institutions.
Admission Procedure
Admission to this Master’s program is subject to academic requirements and is granted through a competitive examination after file review.
Applicants must hold a Bachelor’s degree in Information and Communication Sciences (or equivalent), obtained in a regular session, with no repeated years and a minimum overall average of 13/20.
Applicants must not have received disciplinary sanctions and must not already hold a Master’s degree in the same specialization.
Registration is online only, with a complete application file and the choice of one specialization.
Training Program
To explore the courses, learning objectives, and study organization, download the full training program.